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Comfort – Building Commonalities and Connection

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You need to be able to build commonalities based on things that are important to your target. You need to share at least some interests, desires, fears, and passions. You don’t have to have EVERYTHING in common (in fact, it will be too much to believe if you do), but you need to discover several items that are important to both of you.

You Are The Brand

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I constantly meet men who insist on styling their look and habits on cultural icons. This in itself is not always a bad thing, but when followed to the extreme you begin to wonder who the person is.


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The key to attraction is flirting. Mystery calls it negging, David DeAngelo calls it cocky-funny, and Lance Mason calls it bantering. Whatever the name, they’re different forms of flirting.